There are definitely great advantages of using your name as a brand name, and then eventually use it as a domain name for your company website. One obvious advantage is the branding. Everytime you market your brand, you are marketing yourself. The more you market and expose your brand, the more your name become known and familiar to many. With great exposure of your name as a branding, more and more people will likely become familiar with it, and if you have history of great quality products and/or services, then chances are, people who are familiar with your name/brand will likely try and utilize your new products and services as well.
The only main pitfall of using your name as a branding is that, it will be harder for you to sell your business since you are currently carrying the same name, and if someones else will buy your company or business, then you are more likely to give them the license to use your name as well, if you are selling your business with its current name. Although, the business buyer may change branding or name, but they will have to start from scratch promoting a new brand. When someone will buy your business from you, after purchase, you normally will have less or no longer have any control to the operation and reputation of the company, its operation, and what the company will become. So if you have plan to ever sell your domain name or business later on or in the near future, it would be better if you dont have to sell it with your name as the business name or brand. But if you have no plans to sell your business, then less worry.
Written by JazeVox of www.DOINGE.com
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