February 26, 2007

Choosing the Right Domain Name

Having the right domain name for your website is like having the right tv commercial for your product. In other words, domain name matters. It carries the reputation of your company, business or organization. Domain name is just as important us the contents in your website. Domain name is just as important as a company logo. It carries your business reputation, your brand.

Here are some tips in choosing a domain name for your company, business:

1. If you have a legal business name that people already recognize you for, then it would be the best domain name you can use and register, provided its still available.

2. If you do not have business or company name yet, evaluate the type of products, services or information that you wish to offer online, then come up with different words related to your products, services, information and then choose whichever you think sounds great, words that speaks about what you offer, and words that are easy to remember. Try to come up with several different word combinations, because chances are some of the great sounding domain names you come up with are already taken.

3. Make your domain name as simple and uncomplicated as possible. Make it short, easy to remember, so that people who saw your domain name will be able to type your domain name from their head/memory and not worry about spelling like was it a letter e or i? u or o? The key to great domain name is easy to remember, easy to type. You want your domain name in such away that if you put a billboard advertising on a busy highway with a bunch of cars passing by everyday, drivers and passengers who will be able to read your billboard ads at a glace, will be able to remember your domain name, and will be able type it in their computer when they get home. To me, if the drivers who saw your ad at a glance, can remember your domain name by the time they get home or arrive in the office, then that is a great sign of a great domain name.

Written by Jazevox. All Rights Reserved.
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